Redo.
Brand Guidelines
This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.
At its core, Redo is about precision and clarity—just like our mission to correct financial errors and optimize balance sheets. This guide lays out the essential design standards that bring our brand to life, from our color system and typography to accessibility benchmarks and beyond.
Brand Strategy
In the world of finance, mistakes happen—miscalculations, overlooked expenses, inefficiencies that silently erode profitability. Businesses lose money not because they aren't earning, but because errors go unchecked.
Born from the need for financial clarity, Redo was founded on a simple yet powerful mission: to correct financial errors and optimize balance sheets. We believe that precision is the key to profitability, and that businesses shouldn't be held back by auditable losses. With advanced technology and expert analysts, we uncover discrepancies, eliminate inefficiencies, and restore confidence in the numbers that drive success.
At Redo, we don't just fix mistakes—we empower businesses to move forward with accuracy and efficiency. Because when the numbers are right, the future looks even brighter.
Brand Personality
Precise
Accuracy in every detail, leaving no room for error.
Trustworthy
Built on integrity, delivering on every promise.
Approachable
Warm, human, and easy to work with—always.
Reliable
Consistent, dependable, and always there when needed.
Mission: Connect financial errors and optimise balance sheets. Empower businesses to move forward with accuracy and efficiency.
Precision matters when it comes to financial corrections. A small error can have a big impact on your savings, credit scores, or future financial goals.
Your time is valuable, and dealing with financial errors shouldn't take up more of it than necessary. Whether it's an unexpected overdraft fee or a billing mistake, we take care of the correction process for you.
An overlooked charge or an alpha accounting mistake shouldn't take up more of it than necessary. Whether it's an unexpected overdraft fee or a billing mistake, we take care of the correction process for you.
Not sure what the unexpected charge is? Wondered about an incorrect withdrawal? Instead of worrying or assuming the worst, let us investigate and resolve the issue for you.
Logo
The Redo logo is a symbol, representing a return to normal business operations. The red color symbolizes the need for change and recovery from adversity. This symbol is used in various contexts, including corporate branding and marketing materials.
Redesigning with colors, shapes, lines, and textures can help create a more modern and appealing design. This approach can help businesses stand out from their competitors and attract new customers.
Here are some tips to help you redesign your Redo logo:
- Use a simple and clean design.
- Choose a color scheme that reflects your brand personality.
- Make sure the design is easy to read and understand.
- Test the design on different devices and platforms.
By following these tips, you can create a Redo logo that is both stylish and effective.
▶ Redo Logo | FigmaColor Palette
Redo's color palette is designed to evoke trust, reliability, and financial clarity, ensuring that every touchpoint reflects our commitment to accuracy and efficiency.
Together, these colors create a strong, dependable, and forward-thinking brand identity, ensuring that Redo is instantly recognized as the go-to solution for financial corrections and optimization.
Typography
Redo's typography balances clarity and professionalism with a modern yet timeless type design, reflecting our commitment to accuracy, efficiency, and financial stability.
Primary Sans-Serif
Rekhink Sans Reg
A clean, modern sans-serif font designed to ensure legibility and precision across all digital and print materials. Its geometric structure reflects clarity, efficiency, and trust—ideal for data-heavy content, dashboards, and user interfaces.
Secondary Serif
Heavy Letters Serif
A refined, authoritative serif font that adds a touch of tradition and credibility. Used for emphasis in headlines, reports, and financial documents—reinforcing Redo's signature reliability.
This sans-serif and serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring Redo's brand communication is always clear, professional, and dependable.
Type Size > 72px/pt
Leading: 10pt | Tracking: -24%
Type Size 25–72px/pt
Leading: 120pt | Tracking: -9%
Type Size 0–24px/pt
Leading: 150pt | Tracking: -6%
Learn more at: www.redo.com/typography
Art Direction
Redo's photography style reinforces our brand's core values—trust, clarity, and financial empowerment—by showcasing visuals that reflect professionalism, accuracy, and control.
📷 Modern Workspace
Photography should feature modern, well-lit workspaces with a clean and organized feel. The focus should be on the client—avoid overly dramatic compositions or staged culture shots.
💻 Financial Technology
Include elements of financial technology—computer screens displaying data/records, tables with data analysis, or hands interacting with financial tools—to highlight Redo's tech-driven approach to error correction.
👥 Real Professionals
Images should capture real-world financial compliance professionals analyzing reports, business owners resolving balance sheets, and teams discussing financial strategies. This reinforces Redo's role in helping businesses take control of their finances.